Your school website design is a vital part of your school’s online presence. And like the aim of any website design, the goal of an education website is multi-focused. You need to provide information to potential students and parents, offer assistance to current students, and convert browsing visitors. But, without using tactical website design ideas, you might be losing out on vital leads and conversions. Here are some do’s and don’ts of school website designs.

If you are looking for school website design inspiration, there are some tips to follow. Your school website should have all of the most up-to-date information about your institution, it should use your brand colours effectively, and it should have clear calls to action. Other aspects of your website should be stopped, started, and continued. Keep reading to find out what these are. 

Stop

Going It Alone:

When you are working with a website design agency, you are not alone in the process. It is important to make use of the professionals who are working on your website because they are there to provide you with the support and assistance you need. For example, if your website has been launched and you notice an issue, you do not have to fix it yourself. The school website design team is there to help you and to enhance your website.  

Creating Content Clutter:

It is understandable that, with a busy schedule, you do not have the time to strategise where your content will go on your website. Simply placing content on the homepage or in your “blog” section might seem like a quick fix for adding content, but it can hurt the user experience. Your homepage is the number one tool for recruitment, so it should never be a dumping ground for content. 

Underutilising Your Blog:

Maintaining a blog on a school website might sound difficult, but it is important to stay with it and keep posting relevant and valuable content here. A blog can help with better search engine results and rankings. Especially if you are interested in improving website traffic or leads. It will also show students and parents that you are more than just a learning institution and that you offer a well-rounded experience for students. 

Overusing Common Phrases:

Describing your school or university can be tricky, but avoid clichés. Phrases like “tight-knit community,” “hands-on learning,” and “outstanding relationships” are overused. Instead, use graphics or statistics to highlight what sets your school apart in your area or niche market.

Start

Making Use Of Google Analytics:

Using Google Analytics on your school website is essential. It shows you what visitors are viewing. For example, if most traffic goes to your “Fees” page instead of your “Classes” page, you can adjust content to redirect traffic where you want it.

Using Responsive Design:

Your desktop website might look great, but if it isn’t mobile-friendly, you’re missing a large audience. Talk to your website design agency about making your site responsive or designing a new mobile-friendly one. A responsive design is crucial, as students and parents often search on their devices, and you need to capture this traffic.

Making Use Of Animation:

Wondering about animation on a school website? Yes, it can be effective! Animation can boost conversions and appeal to prospective students and parents, but it must be used strategically. For example, use an animated explainer video for your school’s history or animated icons for your values. Animation can enhance your school’s message without overshadowing it. 

Continue

Social Media Integration:

Social media isn’t just for celebrities and influencers. Schools can use it to drive website traffic and engage with their community. If you’re already using social media, keep doing so and integrate it with your website. Many website platforms allow you to use buttons that share your content across these platforms, making for easy integration. 

Using Smart Navigation:

Refresh your website’s look every two to three years, but maintain smart navigation. Visitors should easily find what they need. Always include a home button for easy navigation back to your homepage. Poor navigation can harm your search engine rankings due to traffic and user experience issues.

School Is In Session

Your school website is an important part of maintaining your online presence and reaching your audience. You need to make sure that it is cohesive with your brand, vision, and mission, as well as keeping it simple and easy to use. 

Eliminating content clutter, making better use of your blog, and using social media integration are just some of the ways to improve your website. If you are interested in a new website for your school or a marketing strategy to reach potential students, contact Edumedia today for more details.

Leave a Reply