Society is always on the go and using their mobile devices. Whether it is to buy products they need urgently or to open important emails when they arrive. Currently, potential students and parents form part of this audience using their mobile devices. As a school, be prepared and ready to meet this expectation to create mobile-friendly emails.
As you create an email communication strategy focus on making the emails mobile-friendly. This will make it easier for your audience to open the emails on their mobile devices. This will lead to better click-through rates and fewer bounces. Unsure where to start, below we give some tips on creating mobile-friendly emails.
Adopt Vertical Design
Designing your emails vertically will help immensely in making emails mobile-friendly. Think about what device the email will be viewed on. Most modern smartphones have a screen width between two and six inches wide.
This means that you need to get your message across in less space than on a desktop computer. This is where a vertical email design can come in handy. A vertical design has a piece of new content on each “rung” of the ladder it is designed as. The vertical approach mimics the way we interact with our phones, an easier approach, to reading and interacting with emails.
Choose Short Subject Lines
Mobile devices have smaller screens, meaning that they cannot show a very long subject line in emails. To make mobile-friendly emails, create short, attention-grabbing subject lines that will be shown in the inbox.
Your email subject line is like a news headline and should be short, punchy, and 30 characters or less. It needs to fit within the phone’s smaller width. If you need a longer subject line, try to place two or four of the most important words at the beginning of the sentence. Using this method, they are not cut off and missed by readers.
Love Larger Font Sizes
Reading a small font on the screen of a mobile device can be extremely difficult even for those with the best eye-sight. For mobile-friendly emails, you should choose larger fonts so that everyone can read them. You should also look into using fonts that are easily read by those with dyslexia and other problems.
A font size of 13 or 14 pixels is much easier to read on a smaller screen. Ensure that the font style is suitable for this size, as some may look too large on a small screen.
Implement Smaller Images
Images can make your emails more engaging, but to stay mobile-friendly, stick to smaller image sizes. Smaller images load faster and display better on mobile devices. Many readers might rely on older 3G networks or public WiFi, which can struggle with large images.
Limit your email to one or two images and always include alt-text. This ensures your message remains clear, even if the images fail to load.
Use Clear CTAs (Calls-To-Action)
A call-to-action is what guides a user to take action. Either sign up for a newsletter or start the application process on your school website. Create mobile-friendly emails, keep these CTAs clear and easy to spot, and place them near the top of your email.
Make these large enough to see and for fingers to easily press, as some people might not be as nimble on their phones as others. The wording of the CTA should be short and to the point.
Embrace Mobile-Friendly Emails
This might sound like a long and confusing list, but if you put it all together, implement it every time. Soon each email your school sends out will be geared towards mobile-friendliness with little to no effort. Adopt vertical designs for easier reading, using shorter subject lines and calls-to-action, and larger fonts.
Need help with creating emails and newsletters for your students and parents? Speak to the Edumedia team to find out how we can help you.