What Are The Problems With Traditional Website Design? As a school or educational institution, you may not be planning any major changes soon. However, one thing you should update is your website. Traditional website design might suffice temporarily. It fails to support the continuous growth needed to effectively market your school, university, or institution to the right audience.
When you are looking at school website design consider growth-driven design first. Using a traditional website design approach can create several challenges. The upfront cost is often significantly higher, which can strain schools with limited budgets. Additionally, the lengthy design process might delay your website launch, potentially leading to a drop in applications from prospective students.
Not sure about what route to take? Below we examine what the problems are with traditional website design.
Major Upfront Costs
A traditional website design can cost a significant amount of money. While your school website is a sound investment, could be highly detrimental to your annual budget. Paying upfront locks you into the project, making it difficult to back out without losing a significant amount of money. There’s no guarantee the website will generate leads or drive more traffic. These funds could be better invested in other areas of your marketing strategy
Time-Consuming Process
While every website design agency does take time to design, build, and develop a stunning, functional website for their clients, the process can take several months. This process can eat into the time you have set aside for other projects and marketing efforts. With a growth-driven design approach, the process is made much shorter and you can expect results sooner rather than later.
Possible Once-Off Project
Many website design agencies will offer you continued support with your website, but some will not, which means that your school website might not be redesigned or updated for a year or more. This is because traditional website design is often only worked on until it is launched. After this launch date, your website might be left to simply sit online, especially if you are not implementing any marketing strategies. Even for a school website, it is important to have updated content and improved search engine optimisation tactics.
Guesswork Leads To Mistakes
Traditional website design is often based on the best practices of the agency. While this is not necessarily bad, the agency might not be taking the true needs of your users into account. For example, your school might have a special needs division which needs the website to be more accessible either visually or for audio disabilities. Because many traditional website design agencies use their own best practices for their design, they might not look at user data and may not realise what your audience truly needs.
Usability Issues
New websites often face usability issues because everyone starts using them at once. Growth-driven design continuously improves based on user data. Traditional design may overlook the needs of different users, like students, parents, grandparents, and guardians.
Grow Your Website With Your School
Rather than choosing a website that might take months to complete and could be a once-off project, opt for a growth-driven design. You will be able to make regular improvements based on real-time data and consumer behaviour, helping to grow your website as your school grows. If you would like to reap the benefits of growth-driven website design, speak to the Edumedia team today to find out how we can help you.