Today’s parents increasingly use the internet to make decisions, including choosing schools for their children. They often search for terms like “best independent schools in Cape Town” or “best primary schools in Cape Town.” If your school doesn’t appear, you risk losing potential students. You should consider using inbound marketing for your school, to reach a more targeted audience.
A strong strategy for your school will help you to appear in the right searches and can help to build trust in your credibility as an institution. Below we discuss why your school needs a strong strategy.
Transform Strangers Into Website Visitors
While it is true that a billboard or printed advertisement can create awareness about your school, the most powerful tool in today’s world is search engine optimisation (SEO), which uses inbound marketing as one of its techniques. Search engines are where parents go to find out more about a prospective school.
Your strategy will include the optimisation of your school website design, such as ensuring all relevant keywords are on each page and uploading content to your blog page that uses these keywords. A strategy can help to encourage people to visit your website and interact with your school.
Increase Your Online Visibility
Many people do not think about inbound marketing and schools, but the truth of the matter is that even educational institutions need a marketing strategy. Without one, your school will not have any online visibility, which could mean that you are missing out on potential students. Being visible online also means you are seen as being more trustworthy by parents.
Inbound marketing for schools can also help to improve the positivity of your online visibility. Especially if you write blog posts and articles that are relevant and valuable to your students and parents. If this content is shared, you will soon have improved search engine rankings, helping you to appear in more search results.
Convert Visitors Into Applicants
Inbound marketing helps convert online searchers into website visitors and applicants. Tools like inquiry forms, landing pages, and clear calls-to-action drive conversions.
In the past, gaining more applicants was challenging without a website or effective forms. Without inbound marketing, your website lacks the visibility needed to convert visitors into applicants.
Build Trust And Credibility
Trust and credibility are vital in education, but without an online presence, it’s hard to build them. Inbound marketing tactics, like writing blog posts, sending newsletters, and posting on social media, help establish trust.
Inbound marketing builds trust because it’s less invasive. Instead of chasing potential clients, you encourage them to come to you. This personalized approach makes students and parents feel at ease, increasing the chances of them becoming applicants.
Generate Quality Traffic
One of the major benefits of using inbound marketing as part of your school website design strategy is that it will help you generate quality traffic and leads who are genuinely interested in your school. This traffic can be generated by writing blogs and sharing them on various platforms or sending out newsletters to those who have signed up to receive them.
The content you produce will be targeted to your audience, which means that only interested parties will be visiting your website and interacting with your school. If you would like to implement an inbound marketing strategy for your school, contact the Edumedia team today to find out what we can offer you.